The campaign adopts a structured, month-wise approach. It began with anti-plastic drives in April, followed by themes like biodiversity, waste management, and water conservation in subsequent months
The decision is part of a broader effort to strengthen financial resources for civic infrastructure and ensure smoother operations at Delhi’s borders
To attract both domestic and global players, the government is likely to offer a mix of financial and non-financial incentives, including capital subsidies, infrastructure support, and measures to ease business operations