Instagram unveiled a new wordmark this week, sparking a wave of creative recreations online as brands and creators put their own spin on the platform’s distinctive, curved lettering.
Northern Railway joined the trend, bringing a government social media handle into the same fast-moving digital conversation alongside brands, creators and internet communities.
The participation reflects how government institutions are increasingly embracing contemporary digital culture, responding to emerging trends, experimenting with new formats and finding fresh ways to connect with audiences where conversations are already happening.
